Keurigs Competitive Advantage

The question is: Surge's competitive advantage? Be prepared to discuss your assessment, and provide illustrative data to support your view With the Kerri brewing technology, GAMER has a unique product and changed the way Americans brew coffee at home and in the office. GAMER maintained strategic relationships with coffee brands such as Caribou, Dunking Donuts, Folders, Newsman's Own Organics, and Cataracts to attract new consumers.Though patents have expired, GAMER depends on consumer loyalty and their ability to meet and exceed expectations. Kerri had a competitive advantage by delivering a product that mimics the coffeehouse experience because before this product, home brewing had been inferior. Kerri has speed and ease In producing high-quality cups of coffee, making it appealing to American consumers. The â€Å"away from home† strategy focused on offices and hotels.Growth Strategy for Kerri New Brewer Technology (Cold Brewing) New Beverage Categories (tea, fruit beverages) New Brands (Snapped, Taco, Celestial) New Channels K-Cup allowed consumers to use own coffee In machine, which reduced the trash created. GAMER formed new strategic relationships with brands such as Snapped, Taco, Celestial Competitive advantage In comparison to Engineers, which only has en brand to choose from and only brews espresso The business model of Kerri combines retail Beverage Company with an appliance company.It offers a wide variety of brand and caters to different consumers differ needs. Usuries Competitive Advantage By Samaritan-Amended been inferior. Kerri has speed and ease in producing high-quality cups of coffee, K-Cup allowed consumers to use own coffee in machine, which reduced the trash Taco, Celestial Competitive advantage in comparison to Engineers, which only has

Define Functional Organizations and Product Organization

Functional Organizations This is the traditional type of organization. Under functional departments, employees with closely related skills and responsibilities (functions) are located in the same department. Workers in each of these functions specialized in their tasks and knowledge. For example, senior management set rules and procedures as how to transfer the sales orders into the production schedule, how the customer service deal with complaints and warranty issues. They also have large input in the production process.The main advantage of functional organization is efficiency. It works best in small to medium-sized firms that offer relatively few product lines or services. Example of this functional organization will be for a company that manufactured outdoor BBQ stoves. The Sales people get the orders from the customers; the orders are transfer to the production department for production. Products are made and shipping department ships them to customers. Each department is rated by their department performance.Quality department could delay shipment if they feel the product is not meeting specification, affecting Sales target and their commission. Product Organizations Product organizations are formed based on a particular product, or service. Each of these departments can operate fairly autonomously. A key advantage is better coordination and fewer barriers to communication among the functional specialists who work on a particular product. , Therefore, able to response to customers in a timely way.On the other hand, the disadvantage is that product-oriented departments might actually work at cross purposes. For Example, Toyota has a luxury high end line of automobiles called Lexus in addition to their Toyota Brand. Dealer either sells Toyota or Lexus but not both. Each dealer has the same Sales and Service department. The logic behind this split is Toyota management believe the customers who buy the Lexus brand are more affluent and demand higher and bett er service.

How should a person be Essay Example | Topics and Well Written Essays - 500 words - 2

How should a person be - Essay Example In real life, Margaux is a painter, and she is a close friend of Sheila. Therefore, it emerges that Sheila Heti, the author of this novel, used real characters in her novel. Hence, this novel can be considered to include both fiction and non-fiction. This therefore, is among some of the most interesting aspects of this novel. I love reading autobiographical novels. This novel offers a touch of autobiography, thus, is a good read to me. Reading some parts of this novel might feel like reading the diary of an individual. Additionally, considering the fact that the experiences shared in this novel might be real-life experiences, this makes the novel to be more interesting. Since this novel bears elements of autobiography, a major aspect is the use of transcribed conversations between Sheila and other characters. There are also many emails that are shared in this novel. This kind of style is quite unique in most novels, therefore, makes this novel to stand out from others. The author of this novel was creative in the way she developed this novel, including the style. Nonetheless, this novel primarily explores the life of Sheila and her friends. In the novel, it is clear that Sheila thinks about how she ought to conduct and run her life. This therefore, gives the meaning of the title of the novel. Sheila attempts to unveil how a person should be, by exploring different details of her life, including those of her friends. Therefore, the storyline of this novel is all about relationships, work, and pursuits of the characters. Nonetheless, the different parts of the novel have different levels of interest to any reader. While some parts are interesting, a reader might find others boring. Additionally, some parts are complicated while others have a simple flow. Furthermore, some parts of the novel are very well written, as compared to others. Additionally, some parts of the novel are quite insightful, and a reader might learn a few ideas and lessons. Nonet heless,

Microeconomics Essay Example | Topics and Well Written Essays - 500 words - 19

Microeconomics - Essay Example The exchange rate at which the two currencies will be exchanging in the forward contract at the preset future date is fixed and thus the investor is saved from the risk of adverse exchange rate movements. This method eliminates the downside risk but also puts a cap on the profits that could have been received if the exchange rate moved favourably instead of unfavourably. The Purchasing Power Parity is an important concept which links prices, exchange rates and inflation. ‘Three versions of PPP have traditionally been used in the literature.’ (Clark, Bartolini, Bayoumi & Symansky, 1994) These versions include the law of one price, absolute PPP and relative PPP. ‘In relative terms, PPP says that exchange rate move in line with the interest rate differential.’ (Rochon & Vernengo, 2001) On the long-term basis, the lower the inflation the more the currency appreciates and the higher the rate of inflation the greater is the magnitude of the currency’s depreciation. In terms of the of the Ireland and US, the exchange rate went down from $1/â‚ ¬0.70 to $1/â‚ ¬0.65 for the US dollar indicating the depreciation of US dollar in terms of Euro and hence signalling inflation in the US market. On the other side of the picture an appreciation of the Euro signifies low inflation and high growth in the Irish market. In terms of the goods the US dollar could buy â‚ ¬ 0.7 worth of goods one year back and now it can afford only â‚ ¬ 0.65 for the same dollar. Thus the US dollar depreciated indicating inflation in the US market and showing an appreciation of the

Religion in the Civil Rights Movement Research Paper

Religion in the Civil Rights Movement - Research Paper Example All these ill treatment and actions attributed to severe racism. The same time frame also witnessed the invasion of Northwestern Mexico and its eventual annexation. Even the Asians were brought in the United States as laborers, and afterwards subjected to exclusionary laws. These severe criminal conspiracies by the United States authorities on the basis of racism led to the formation and execution of civil rights movement . The emergence of the person, John Lewis, United States congressman, on a political scene played a vital role in the civil rights movement. His religious beliefs and practices had a significant effect on the execution of the civil rights movement in the United States. John Lewis was born in the outskirts of Troy on 21st February, 1940, Alabama, to a family of sharecroppers (the land owner permits the tenant to use his land in exchange of a share of the farmers’ net output). Lewis was born at a time when African Americans in the South were subjected to a humi liating segregation in education and all public facilities, and were effectively prevented from voting by systematic discrimination and intimidation. John Lewis was one of the most significantly influential people in the civil rights movement in the United States. He dedicated his life to the people of his society, and engaged himself in protecting their rights and ensuring their well being. Lewis’s contribution in protecting the security of the human rights of the people and upholding the civil liberties turned him as one of the most influential and early proponents of the same2. Since the early age, Lewis was engaged in educating himself, and procuring ways to ensure justice for his people. He was effectively influenced and inspired by the likes of Rosa Parks and Dr. Martin Luther King Jr. During the famous Montgomery Bus Boycott, he effectively participated and collaborated with Dr. King to join the struggle for civil rights. Lewis had to pursue his education in segregated public schools in Pike country, Alabama. He completed his graduation at the American Baptist Theological Seminary in Nashville, Tennessee. At Fisk University Lewis also pursued a Bachelor's in Religion and Philosophy. During his tenure as a student, Lewis systematically analyzed the philosophy and techniques of non-violence, along with his fellow classmates who also efficiently participated in the process. They used the segregated lunch corners to carry on their work. Due to their participation in the protest, Lewis and his classmates were targeted, harassed, even beaten, and, lastly, were put behind the bars. However, they still continued their progress in spite of all the hardships and genocide they had to undergo. During the year 1961, Lewis along with his classmates participated in the freedom rides, in which they challenged the isolation of interstate buses. In the process, Lewis and his fellow mates were brutally attacked and beaten by a flash mob in the Montgomery bus termin al. In spite of the brutality they faced, Lewis encouraged and practiced non-violence thoroughly. He was one of the esteemed founders of the Student Nonviolent Coordinating Committee (SNCC), and was also the president of the committee from 1963 to 1966. During his tenure as president of the committee, SNCC emerged as the face of the student movements for civil rights. Lewis was recognized among the prominent leaders of the civil rights movement, along with Dr. King Jr., Whitney Young, A.P. Randolph, James Farmer and

The Role Of The Lend-Lease Program In Allied Victory During WWII Essay

The Role Of The Lend-Lease Program In Allied Victory During WWII - Essay Example That fiction of neutrality became threatened by a long string of Nazi victories in Europe. The administration of President Franklin Roosevelt soon began to look for options give aid to Britain while remaining out of the war in a strictly military sense. 'If your neighbor's house is on fire, should you not help to extinguish it?' Britain's house was ablaze, and it is doubtful the total collapse of Britain and democratic states in Western Europe would not have posed a threat to the United States at a future date. (Hickman, 2012) Still, any attempt to lend direct aid to the Allies would be met with political opposition; Congress as well as many ordinary Americans heeded the warnings of the Nation's first President against entanglements in European Wars. The First World War did little to disabuse the public of this notion. As World War II became inevitable there were few indications that the United States would become a colossal industrial powerhouse that would prove the primary source of military assistance. Although American sympathies were definitely aligned with the nations who opposed Nazi-ism and Fascism, prior to late 1939 (September) the government espoused a policy of strict neutrality, thus little to no effort was made to place the economy on a war footing. The fear of a new European war was real, and compelling.Such fears prompted Congress to pass the Neutrality Act of 1935 and subsequent supporting amendments in 1936 and 1937. The totality of these measures made it illegal to grant loans or export warfare implements to belligerent countries. In addition, the Johnson Act of 1934 prohibited purchases on credit to any nation in default of payments to the United States. Great Britain and France placed large orders for munitions, but were required to pay for their items on a strict "cash and carry" basis. The situation in Europe worsened on September 1, 1939 when Nazi Germany invaded Poland. Two days following the attack, both France and British declared war on Germany; sparking a conflict that was soon to stretch from China, to Ethiopia, and Civil War in Spain. The market for American Munitions was to become global. (Martel, 2007 p.7, p.165) The Neutrality Act placed the federal government in a bind, whereby they needed to freeze pending orders by law at the commencement of open hostilities. Yet the President was sensitive to the undercurrent of sympathy from the American public in support of democratic governments fighting Nazi aggression. The President was also very aware of t he desperate need of Britain and France for American munitions and supplies. Thus, President Franklin Roosevelt called a special session of Congress in order to propose a means to secure legislative relief. On November 4, 1939 Congress passed the Pittman Act, which served to lift the embargo. Supplying French and British orders for munitions aided American industry in the conversion from commercial to the military production that would soon be needed. It also helped the chronic unemployment rates of the Great Depression. To facilitate the transition it was necessary to distribute the orders with equanimity. Rather than devise a special new bureaucracy, the government employed the existing Clearance Committee of the Army and Navy Munitions Board for the purpose of organizing the supply/munitions purchase-leases. Another obstacle to America's effort to equip foreign belligerents was that it was still unlawful to purchase government-owned munitions. To evade this constraint the War Dep artment sold guns and ammunition to the United States Steel Export Company, which served as an intermediary to the

Energy Outlook Report Coursework Example | Topics and Well Written Essays - 3000 words

Energy Outlook Report - Coursework Example The changes in the oil prices and the demand, supply and consumption levels in the market would highly affect the energy sector in Russia. The consumption of natural gas as major energy resource will be attaining momentum and the coming twenty years can be labelled as the era of gas as a main source of energy. The market position of Russia as a leading country in the global energy market may be affected by different changes which the country would try to balance through their strategies. Russia is likely to be affected by the changing situations in the market in the forecasted period. The exports of oil and gas from Russia are forecasted to be lower due to the decrease in the demand levels for these sources of energy across the world. The high costs and the existing system of taxation are likely to put a constraint on the energy resources of Russia as exported in the global energy market. Russia is a leading country with respect to world energy and is a significant player in the international market of energy and power. The energy market of Russia is a critical contributor to the world economy and also directly influences the stability of the economy of Russia. Therefore, a comprehensive analysis of the development and future outlook for the energy sector of Russia with respect to the global energy market perspective is significant in understanding and planning the development of the economy. The analysis of the future of the energy sectors in Russia and the global market is done to evaluate and analyse the strategies of the country with respect to the development of the energy market and the economy of the country. The global energy landscape has been undergoing major transformations after the event of the economic crisis of 2008. The characteristics of the energy outlook has been demonstrating increasing volatility in the prices of the hydrocarbons, the changing demand and supply equations, increasing level of

Does Technology Make a difference Essay Example | Topics and Well Written Essays - 500 words

Does Technology Make a difference - Essay Example Currently, communication has become a massive industry owing to technological advancements. Technological advancements have increased the communication speed immensely. Additionally, it has enabled diversification of the communication sector. Therefore, the communication sector has countless facets. Communication serves a catalyst of other industries. The advancements in communication have necessitated changes in business practises. Acquisition of technology comes at a cost. It is vital to appraise the benefits that will come up from the acquisition of technology in an entity against the resource out flows. In some situations, it will demand setting-up of infrastructure. This comes at a significant cost. Additionally, organizations will require to retraining employees due to advancements in technology. The advancement in technology may also render sections of employees redundant. This would have cost implications on the entity as it pays benefits to the retrenched workers and hires a dditional personnel suited for the new technology. Alternatively, entities may opt to retrain the employees to avoid disruption in the entity (Shoniregun, 2005). Technology has countless benefits. As such, organizations can access many databases that contain vital information. Managers can utilize such information to enable decision-making in entities. Therefore, technology facilitates informed decision making in organizations. This has reduced losses incurred by countless entities. Technology has consequently transformed management radically. Thus, flow of information in organizations has become critical. Technology has enabled faster distribution of information to the workforce. This has enabled increased production in most sectors. Technology has not only increased production through swift flow of information by eliminating inefficiencies. Technology has changed industrial production massively. Introduction of

Media and Language Essay Example for Free

Media and Language Essay The article discusses about how Facebook is really affecting one’s feeling of being lonely. It also states the different sources or causes for a person to be like one. Facebook is said to be an instrument to increase a person’s social life and interaction with others but for most researchers, it is also a source of loneliness. Yvette Vicker’s death was connected to a heart attack which was reportedly caused by loneliness. She called distant fans before her death rather than her family and friends. Loneliness and being alone is not the same thing. Being lonely is a psychological state while being alone is an external condition. Loneliness can be measured through the UCLA Scale. Researchers found out that as time goes by, the number of people who feel lonely increases. Professional carers is widely needed because of the alarming number of lonely beings which are then had become a public health issue. It can lead to certain illness like dementia, insomnia, obesity, hormonal imbalance, etc. Many like to be alone or independent because they get some satisfaction over that kind of system but what they don’t know is that their exposing themselves into a world of pure loneliness. Family traits are changing because of the changing world. Some engage into social networking because of the urge to belong to a social group. This may be because of a poor household interaction between families. Scanning through others posts may lead to loneliness because people would tend to realize why other people have this and that while they do not. Why people experience this and that and they do not. Facebook draws a person into a world of illusion instead of being able to realize reality. It can be helpful if one can use it as a tool to engage social gatherings or interactions and not a substitute to one. Technology may be helpful or not to improving one’s life but it is for the user to limit its usage, maybe for better or for worse. The author concluded that connection is not the same as bond. People let themselves be drawn into a connection which is not forever connected and a form of disintegration from this connection may lead to a worse scenario. So the text talks about the relation of loneliness to Facebook. I am a vivid Facebook user and yes, I felt lonely at some times. When I do not know what else to do, I try to scan through my wall and see some posts there about other people’s lives and how they feel and even what is currently happening to them. Some of those posts appeal to my senses. I feel envy of what other people have, in the material and social aspect. I am not into social interaction with those who I do not really know and from what I have observed, those people who talk to others via social networking sites are one those who are popular in reality and I also think that they are sometimes being plastic to others. Many admire their popularity and because of that, admirers always make a way to interact with them and also, the ones who are being admired are feeling good about it. That is only my opinion but I do not mind them. Also, I do not use social networking just to seek importance from other person like others do. I use it for communication and entertainment purposes only. I just want some communication with my friends and family and that is all I need to live a not so noticeable yet a full life. So I agree at some points of this article. It is the people who should control technology and not the technology who should control the person.

The effect of education in our socicety Essay Example for Free

The effect of education in our socicety Essay Education is the most important achievement of a persons lifetime. The possibilities and accomplishments become virtually endless once you have achieved a college education. One can tailor their education toward specific areas of learning to become anything they want in American society. Having an education not only gives you the promise of a decent life, but produces self confidence and self esteem. Knowledge is the most important tool that America bestows upon her citizens. Anyone who lives here, without prejudice, has the right to pursue an education in any field and to any level they wish. A solid, basic education, followed by a specific, career orientated, college education, is the cornerstone of the American way of life; the first major step toward achieving the American dream. An example of this is the way technology is advancing in our everyday life. Computers have become as common in every household as a television. This was not the case as little as ten years ago when the Internet, having been in existence since the late sixtys, was barely giving birth to what we now know as Web (World Wide Web). Education, along with creativity, is the driving force that brought the information super-highway to life. Today, the rate of advancement in new technologies is approximately three months. These advancements are due to the men and women who have spent years of training acquiring the education needed in our technology based society. This training has given them the knowledge to expand upon, or even discover new applications in science, business, technology, agriculture, art, or any other educational path one might wish to pursue. These advancements are improving the quality of nearly every aspect of our lives. All of us, without exception, benefit on a daily bas is, from the bounties reaped by normal, everyday people, in the physical application of there education. A further example of the benefits of education in our society is employment. There are more self employed people and private or family owned businesss in America then ever before. People have always had good ideas to make money. Now, thanks to the communicability of the internet and the accessibility of the Web, coupled with an education, these relatively new technologies allow people to apply their ideas in ways never before possible. This is because they now have access to virtually everyone, and,  virtually everyone has access to them. All of these web based businesses require an education in computers as well as business management. These new virtual stores have no shelves to stock and no cashier up front, everything is done electronically. General labor used to be the predominant way to earn money in America, this however, is rapidly changing. As the level of our technology grows, the need for a highly educated workforce grows with it. With a proper education, ones choices and opportunities are increased dramatically, as does the earned wage. A third example of the benefit of an education is personal accomplishment. One has the tools to set higher personal standards and achieve higher goals. Everyone feels good about a job well done. Doing exceptionally well at a given task builds self confidence that carries over to all other aspects of life, building character and self esteem. An education brings out the creativity in a person. The ability to come up with an original idea, based on known ideas, is how all invention comes about. An education is the basis through which all known ideas were conceived. I believe that education is the foundation for the future, the building block through which we will create a totally new world. Obtaining an education is not a simple matter; it takes commitment, dedication, and a lot of effort. The rewards of having and using an education far outweigh any hardships dealt with in acquiring it. Not only are there personal benefits, there are benefits to society in helping to shape a new tomorrow. I believe that the American dream is to use acquired knowledge to make money doing something you enjoy, to get paid for doing something you would do for free. Education is the way to that dream.