Business planning Essay Example | Topics and Well Written Essays - 1500 words

Business planning - Essay Example This paper presents a brief feasibility study about the ‘logistics’ business based in London to channelize the distribution of fresh fruits and vegetables to retail outlets around UK. The business idea The ‘Fresher Pvt Ltd’ will be a unique logistic and supply chain company and an exciting experience of ‘freshness’ designed to fulfill the responsibility of providing the target market with ‘fresh’ and premium quality natural products. The business idea is about logistics based in London to collect freshest and supreme quality natural fruits and vegetables directly from farms in different countries and supply them to retail outlets such as supercentres and hypermarkets. The very basic functional principle of the company will be based on the ‘six rights’ that a normal logistic company is required to fulfill. Therefore, the ‘Fresher’ is highly concerned about distributing the right and fresh fruits and vegetabl es to right customers at the right time in the right condition at the right place and at the right price (Voortman, 2004, p. 3). The ‘Fresher’ is not just a new opening of a logistic business, but, it is the output of a new idea to uncover a hidden market opportunity for meeting the demand for ‘fresh’ fruits and vegetables available in large-scale retail outlets in lowest price possible. Fruits and vegetable goods presently available in supermarkets, hypermarkets and other retail outlets often lack the quality and values of freshness that customers expect them to be. The Fresher Pvt. Ltd proposes to replace these goods with ‘freshest and most genuine natural fruits and vegetables’ supplied directly from farms around UK and from abroad. For this purpose, the company plans to enter in to strategic alliance with large-scale farmers in both UK and foreign countries including India and Sri Lanka to collect the most freshest goods directly from the f arms and to transport them as quickly as possible with latest cold-storage facilities to make them available in large retail outlets. Going directly to farms in other countries and collect fresh fruits and vegetables from the farmers seems an idealistic social movement. Thousands of farmers in countries like India are deprived of better facilities and opportunities to market their products. They neither get advanced facilities to transport or quickly supply them to markets nor get right prices for the goods they supply to markets. The ‘Fresher’ is going to influence the media to gain wider reputation for a social movement to extend the helps to poor farmers in other countries. The company proposes to utilize the resources, mainly the excess agricultural products that have been of no proper marketing use for that the farmers in India and other developing as well as under developed countries did not effectively market their products due to fewer facilities or decreased de mand or reduced prices for their goods. The ‘Fresher’ would satisfy these farmers by providing financial assistance for post-harvesting preservation and for advanced transportation facilities. The Fresher will increase the demand for their goods and value their products to return fair prices for their vegetables and fruits. The company helps them by creating a market for these premium and fresh